Over the past 20 years I've been bringing focus and clarity to chaotic software and internet environments. I turn market trends and customer needs into products, and ensure successful delivery of those products into the market.
I have a technical background as a software engineer, and along with my product management and product marketing experience, I've helped companies such as Mentor Graphics, Synopsys, SAS, as well as several startups, turn vision into reality.
On this site, you can read about how I penetrated an emerging market, developed website revenue and credibility, and created a product management process. Also check out my blog on the important topic of Collaboration in Business.
Some of my capabilities and skills include:
Product Management
- Market analysis (new industries, new segments, new geographies)
- Business case development
- Customer research (onsite and phone interviews, focus groups, persona development)
- Product roadmaps
- Market Requirements Documents (MRDs)
- Functional/Behavioral Specifications
- Product management process design and implementation
- Competitive Analysis
- Launch plan development and execution
- Sales tools
- Presentation development
- Product positioning
- Pricing
- Brochure and datasheet development
- Whitepapers and article development
- Demo development
- Success Stories
- Press and analyst tour materials
- Vision/Mission development
- Corporate messaging/positioning/branding
- Strategic roadmaps
- Change agent/Process reengineering
- Business plans
- Business/delivery/licensing models (Software-as-a-Service, Shrink-wrap)
- Skilled meeting facilitator and consensus builder
- Skilled meeting facilitator and consensus builder
- Online strategy development (website, portals, blogs, RSS)
- Search Engine Marketing (SEM) analysis and program development
- Search Engine Optimization (SEO) analysis and program development
- Website expert usability analysis
- Website design/redesign program management
- Website wireframe development and information flow design
- eCommerce strategy, design, and program management
- Web-seminar program design and delivery
- eNewsletter program design and management
- Lead generation program design and management
- Internationalization/Localization strategy
- Thought leadership program design and development
Alliances and Partnerships
- Strategic alliance development
- Potential partner research and evaluation
- Partner program design and launch
